Works: MYFORM

Project info

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Year

2026

Company

MYFORM

Location

Belgrade, Serbia

Context & goals

Context

MyForm is a full-cycle furniture company. It handles interior design, custom furniture design, manufacturing in its own Belgrade workshop, delivery and installation. Most of its clients are in Austria, France and elsewhere in Europe. After 20 years and 350 completed projects, the company still had no website and no visual identity, and was ready to grow into a more established, international brand.

Objectives

The goal was to build the brand from scratch and give MYFORM a digital presence that matches the quality of its work. The identity needed to feel premium but not cold. The website had to win the trust of an international client at first glance, show the full cycle from drawing to installation, and turn visitors into requests. I worked on every part of it, from the first logo sketches to the live site.

Result

MyForm went from having no website and no identity to a complete brand system and a live trilingual website, designed, built and launched by one person. The company now has a single place to send international clients: its projects, the production behind them and a direct way to get in touch.

Branding

I explored several logo directions, from lowercase wordmarks to geometric symbols, and compared spellings for readability and character. The final logo is a bold uppercase wordmark set in Suisse Int’l. It feels architectural and confident and stays legible at any size, from a website header to a poster.

The main reference was the architectural magazine: generous white space, full-bleed photography, a strict grid and a single typeface doing all the work. The result is minimal and modern but has character. It stays calm enough to let the furniture speak.

The identity extends to posters and business cards. The same system of type, grid and a black-and-white palette paired with warm wood photography runs through every page of the website.

Website

A homepage built on trust

The site follows how a premium client makes a decision. Right after the hero, an “Our recognition” block shows the key numbers and the cities where MyForm works. Featured projects, production, services and contact come after that.

The order is trust first, then the work, then the way in. Each homepage section leads to its own page: Projects, Production, Services, Workshop, About us and Contact.

3D gallery

The signature feature of the site. By default, projects are shown in a classic list. A toggle in the header switches the view to an interactive 3D gallery, where clicking any image opens that project.

The gallery makes the site more immersive and premium. It also serves a practical purpose: visitors who choose with their eyes can find a project they like without reading through every page.

Built to convert

To make it easy to get in touch, there’s a contact form on every page. The site’s main call to action is a button in the header that takes you to a dedicated contact page, and the same button also sits in the footer, so a visitor who’s ready to reach out never has to look for it.

Workshop

MYFORM had hundreds of raw photos from the workshop, shot on a phone. They were too rough for the project pages but too valuable to throw away.

I proposed a separate Workshop page, a gallery of small thumbnails that shows the real process behind every piece. What could have been a weakness became proof of craft. The page is linked from the homepage and the main menu.

From project to production

The most detailed project pages include full-screen photos with short notes on the production principles behind each piece. Every note has a “Read more about our production” button, so a client who likes a result can go straight to how it was made.

About us

Designed as a short presentation, more editorial than the rest of the site, so the team and its approach can be read in under a minute.

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